Stories. Culture. Craftsmanship.

Exploring & expanding our passion for the game.

FEATURED STORY

PATRICK BOYD: THE MAN WHO SPARKED GOLF'S CUSTOM CLUB REVOLUTION

Patrick Boyd took the least important piece of a golf club and made it matter. He changed how we look at ferrules and maybe, in some small way, how we look at the game itself.

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PHOTOGRAPHY BY TROY KNIGHT

Stunning golf imagery available to license for your brand, website or social media.

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GOLF EX MACHINA

noun · /ɡɑlf eks ˈmɑːkɪnə/
pronounced · Golf ex MAH-kee-nuh

Golf Ex Machina is a force beyond the fairway. It’s when the unexpected enters the game, quiet and uninvited but unmistakable. A sudden shift in wind that favors your shot. A perfect bounce off the bank. A moment of clarity on a swing you’ve struggled with for weeks. It’s where fate and brilliance arrive unscripted just when you need it most. But it’s more than luck. It’s the collision of preparation and possibility. The intersection of craft, instinct, and something you can’t quite name. A reminder that golf, like life, is never fully in your control. And that’s exactly what makes it beautiful.

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Our aim is to blend golf, gear, and content in a way that feels real, true to who we are, and with a focus on being out there, chasing that feeling only golf can give. If you know that feeling, the one you can’t quite explain but always chase, then join us on the journey.